Kristi Yamaguchi Set to Launch Tsu.ya Activewear Line at Lord & Taylor Fall 2012 (Press Release)

June 25, 2012

Los Angeles, CA, June 18, 2012 –Olympic Gold Medalist and NY Times Best Selling Author Kristi Yamaguchi is set to launch her limited edition line of women’s activewear, Tsu.ya, at select Lord &Taylor stores and via the retailer’s website in September of this year. 

A connoisseur of quality, Kristi’s aesthetic was influenced by her years as an international athlete where she was captivated by the most premium looks of the world, from romantic Parisian to bold Hollywood fashion, and the nature-inspired art of Asia. The result is clean lines, on-trend colors, and stunning style. With modern designs and ultra-comfortable fabrics, Tsu.ya delivers exactly what you need to feel confident and empowered. Managing the double-shift of real-life and motherhood inspired Kristi to build a brand that truly empowers a lifestyle for women. She launched Tsu.ya by Kristi Yamaguchi to do just that – with distinctive quality, tailored to real-life demands.

 “My lifestyle is demanding.  As a mother, as an author and as an athlete, the clothing that I wear needs to be functional as well as fashionable.  Up until now there wasn’t an activewear line available to me that met those needs so I created Tsu.ya to fill the void.  Moms like me know that our attire needs to live up to our standards and to our activities and Tsu.ya does just that - and with style,” says Kristi.

With manufacturing partner The Kersheh Group, Tsu.ya launches in September with a limited 18 piece edition for fall with yoga pants, leggings, jackets, T’s and tops.  Featuring fashion accents and trims, Tsu.ya items are designed for function and style from workout to workday to weekend and fit the bill for today’s woman’s lifestyle. Additionally, a portion of Tsu.ya sales will go to Kristi’s Always Dream Foundation which funds programs that empower children to reach their dreams through education & inspiration.  From giving back to the community to inspiring daily confidence, Tsu.ya is committed to helping women feel good both inside and out.

 

Contact Susan Madore

Guttman Associates, 310.246.4600

Susan@GuttmanPR.com

 

 

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